Case study

In this group project, we embarked on a UX case study to improve food delivery. We listed our certainties, suppositions, and doubts, brainstormed ideas, and used a lean survey canvas to create targeted questions. Dividing into teams, we explored the perspectives of restaurants and end users. Focusing on the restaurant owner's viewpoint, we refined the problem statement and identified research objectives. By gathering data, analyzing insights, and collaborating, we generated valuable recommendations to enhance the food delivery experience for all stakeholders involved.

Problem Statement
and Hypothesis

We then turned into problem solving  process and Hypothesis  to help us provide clarity and focus a basis for generating insights and find solution 
With this , we were able to outlined 

-the user’s needs, 
-the business needs,
 -and the overall goal.

Empathy Mapping

In order to get a deeper understanding about Owner, driver and user behaviors and decisions, we used The empathy map, is a collaborative visualization to articulate what we know about a particular type of owners. It externalizes knowledge about the owner. 

(a) in order to create a shared
 Understanding of the owner's needs, and 
(b) Aid in decision making

User Persona

With the help of empathy map we were able to create the user persona based on the information we gathered through our research. We started to outline who these individuals may be (age, profession, location, frustrations/wants).

Journey Mapping

Based on the user research we have, we created a journey map is to better understand the crucial pain points,challenges,mindset and overall journey which owner may encounter while trying to manage the service between the drive and the user

Moodboard

We then created mood boards that captures the mood  of the the Restaurant owner  Drivers and the end users. 

Site Mapping

Before we started working on our prototypes in Figma, we focused on organizing, structuring, and labelling content in an effective and sustainable way

Userflow

The user flow is a process which begins from the entry point through a set of steps towards a successful outcome and final action. User Flow  started with the; 
Updated Menu, Checking order status/Accessing chat, Adding New Drivers, View statistic/  Manager reviews, Updating payment details, View Account Details

Style Guide

After the Creation of the mood-board, which entales the creation of  color pallet, Typography, Iconography, layout,  and other design element to ensure a cohesive and user-friendly experience

Lo-Fidelity

At this point, we  created. our lo-fi designs which is basically the use of simplified, rough, andbasic representation of prototype for the restaurant owners, Drivers and end users.
After this we conducted a slight user test in which got some feedback  

we moved into the mid-fidelity designs which shows all the details of the pages,   and also incorporated  the feed back  we got from the user testing we did on lo-fi. which is indicated with red dotted lines  on the visual

Mi​d-Fidelity

The user testing conducted on the lo-fidelity prototypes yielded three slides with dotted lines representing the key findings and observations.

Hi Fidelity

At this point we delve into polishing the lo-fi and Hi-Fi by incorporating the highly detailed  representation of interface that closely resemble the final product 

Mock Up

This is a pure static representation of the interface that demonstrate the visual design and layout, which basically showcases how the elements are prodigious utilised with a touch of aesthetics

Prototype
Figma file link
Conculsion

In conclusion, we chosen the name "Fare" for our product, drawing from its multiple meanings. Fare aims to seamlessly connect restaurant owners, end users, and drivers. It empowers restaurant owners with greater control over their operations, enables drivers to expand their network with accountability, and provides end users with a delightful experience through a user-friendly interface.